Stay Ahead of the Competition with Investing in Software

There are several factors that can influence when it is appropriate for a non-technical company, such as a fashion brand or an art house, to invest in software development. Here are a few potential considerations:

Business needs: If the company has identified a specific business need that can be addressed through software, such as automating a manual process or improving customer service, it may be a good time to invest in software development.

Growth and scale: As a company grows and expands, it may become increasingly difficult to manage certain aspects of the business manually. In these cases, software can help to scale and streamline operations, making it an appropriate time to invest in development.

Competition: If competitors are using software to gain a competitive advantage, it may be necessary for a company to invest in software development in order to keep up.

Customer demand: If customers are requesting features or functionality that can be delivered through software, it may be an appropriate time to invest in development.

Ultimately, the decision to invest in software development will depend on the specific needs and goals of the company. It is important to carefully evaluate the potential benefits and costs of software development, and to ensure that any investment aligns with the company's overall strategy and goals.